Case Study
International development strategy
Defining a Strategic Path to Profitable and Sustainable Global Expansion
The international strategy needs to be defined, with a prioritization approach aiming at expanding the client international footprint in a profitable and sustainable way by 2025 and being a long-term profit driver for the group.
2021
French Food industry
4 600 employees
1,1 Billions €
"Thanks to their strategic expertise, our international footprint has expanded sustainably and profitably. We've seen remarkable growth and are set up for long-term success."
Project objectives
Hand in Hand was solicited to provide a methodological approach to prioritize brand / channels / geographies couples and support the design of the client international development strategy.
Designing
Design of the approach (potential / capacity to win), through a number of criteria across existing and new geographies for the group
Prioritization
Prioritization exercise led with Marketing & Sales Director, with a potential for further growth of 64Mn€ split between current and new geographies
Growth plan
Restitution of the growth plan to the Advisory Council of the client, with means associated and proper phasing
Designed ad hoc approach corresponding to the client needs and existing data
Prioritization exercise supported by xls model and data visualization
Growth plan support to design, for a presentation of the General Manager to the Advisory Council
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