Route to Market / Transformation
The Group's export model in China shows limited growth, and new RTM options have to be explored
The Group was operating in China through a pure export model with importers/distributors who delivered retailers and food service clients in Shanghai and Beijing mainly.
This structure limited potential for growth in China by creating a heavy dependency on distributor willingness to develop the business and strongly impacting the value creation.
To accelerate its development in China, the group decided to reinforce its footprint locally and to study different options of RTM.
2019
French Food industry
13 000 employees
3,5 Billions €
Project objectives
Hand in Hand was solicited to study the opportunity of adapting the China Business Model by directly managing the import through the Group's Chinese subsidiary.
Designing
Strategic Planning
Implementation
Analysis of the current organization and assessment of import opportunities:
•Analysis of the current business model
•Review the opportunity of changing the business model (risk & opportunity, feasibility)
•Value chain analysis
•Recommendation of an import model
Extensive sizing of the import model:
•Tax and legal framework
•Monitoring of 3PL tenders
•Drawing up the SC and logistics target plan
•Business plan modelling and targets to be reached
Implementation roadmap and follow up
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